WE STEPPED UP and examined our company. Why does this matter to you? Because we’ve taken measures to:
- Clarify who we are.
- Simplify our business approach.
- Refresh our relevancy to your company’s needs.
And we’re pretty excited with the results.
CLARIFY
Our new identity mirrors the growth and development of our family-owned company that has evolved into a world player. It clarifies our laser-focused approach of creating innovative solutions.
During this rebranding process, a common thread and basis for the brand message became clear: When we do our job effectively, our efforts become part of the fabric of your structures. We collaborate with you to bring resolution to the complexities of your projects.
SIMPLIFY
Every day, our innovations ease the lives of people around the world in places large and small, urban and rural. We design for boardrooms, college campuses, athletic centers, homes…and structures still in the planning stages. Our distinctive and vast offerings continue to broaden and evolve as we work with you to develop products that fit seamlessly into your spaces.
Our new brand identity simplifies your understanding of who we are and your access to what we offer.
REFRESH
THE NEW TAGLINE—Focused on Innovative Solutions—epitomizes the endeavors of the Draper family of employees since our beginning in 1902.
THE NEW LOGO embodies a simplified skyline that symbolizes buildings and yet-to-be built structures that contain our broad spectrum of products.
THE COLOR PALETTE consists of three striations of color that represent the primary product categories: shading, audio/visual and athletic equipment.
This new identity is a reflection of who we are: a company focused on inventing solutions to your complex design needs.